User Research

“Your most unhappy customers are your greatest source of learning”
- Bill Gates

Knowing what your customers’ objectives are and how they want to interact with you will set up your digital presence for success.

We recognise that many businesses are inundated with data e.g. web analytics, social media metrics, campaign stats and user registrations. These tell us the what, where and when of customer behaviour, but not the fundamental – ‘why’?

Effective customer research through observation, task analysis, and feedback lets you get to know your customers.

What type of research should you choose?

The type(s) of user research you choose will depend on where you are in your product or service lifecycle. Do you need to validate demand, improve usability, increase online conversion or transform your online services?

We offer a range of qualitative and/or quantitative research services include:

  • Focus groups
  • Heuristic evaluation
  • Surveys and polls
  • Task analysis
  • Heat-mapping

  • Customer journey mapping
  • User personas
  • Card sorting
  • Telephone interviews

How can I include research in my project budget?

Some argue that there isn’t time to plan in testing, or they can’t fit it into an agile framework.  Others think it will cost too much. Good ux teams build user research into their project plan and release cycles. User research validates expenditure, saves time at design, eliminates over-engineered solutions and delivers what your customers want. How can you not include user research in your budget?